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Romanoff Renovations and Solution Road

 

 

Romanoff Renovations

Doug Romanoff, Bo Wilkins

Solution Road

Charlie Craig and Sarah Smith of Solution Road

Romanoff Renovations and Solution Road

This week I was joined in studio by guest co-host, Bo Wilkins, of Sound River Advisors.  Sound River Advisors is a collection of experts who help privately-held businesses create compensation packages designed to retain key high-value executives.  Their compensation plans help preserve the owners’ equity in their business while rewarding the leaders who have helped build the business.

We sat down with Doug Romanoff, founder of Romanoff Renovations, a flooring installation company he started in 1974.  Doug described how, as a young man recently out of college, he decided he wanted to start his own company after working for another company for a while.  He shared how at the time, he had only $300 in his bank account.  So, he would buy some discontinued carpeting nearby, go into the city and market it to apartment complexes that were renovating, selling them the product he’d bought and installing it for them.

Over the ensuing 40 years he became one of Home Depot’s largest contractors, installing their flooring at over 400 of their locations around the country.  His business has grown from that one man start-up to a business with over 2000 installers, billing over $100 million per year.

We also talked about how he established a charitable foundation through the company called The Romanoff Foundation, focused on helping individuals and families in the community who are struggling.

Solution Road is a not-for-profit whose mission is to help organizations in need of fundraising.  Sarah Smith and her colleague, Charlie Craig, came by to talk about how they put their skills at relationship-building to work for the organizations they serve to help them achieve their goals.

This new company’s first client is GeoVax, an Atlanta-based organization that is in the later stages of testing the vaccine they have developed to prevent HIV.  GeoVax is also now actively working to develop a vaccine that will successfully prevent Ebola as well.

Sarah and Charlie explained how rewarding it is for them to be helping an organization with such far-reaching impact if they are successful in their efforts.  We were pleased to help them tell their story!

Special Guests:

Bo Wilkins, Partner, SoundRiver Advisors  Linkedin    

SoundRiver Advisors

  • Former Executive Managing Director, Wealth Management, Reliance Trust Company
  • Former Partner, Nease, Lagana, Eden, & Culley
  • BA, History & German, Hampden-Sydney College
  • CLU – Chartered Life Underwriter; ChFC – Chartered Financial Consultant; CAP – Chartered Advisor in Philanthropy

Doug Romanoff, CEO/Founder, of Romanoff Renovations 

Romanoff Renovations

Sarah K. Smith, CEO/Founder, of Solution Road 

Solution Road

  • Masters Degree, English, University of Essex
  • Previous Director, Corporate Marketing, Emory University
  • Former Vice President, The Emmy Awards Foundation
  • Previous Director, Special Projects, TEDx Peachtree

Charlie Craig, COO of Solution Road 

Solution Road

  • Master of Arts, Bioethics, Emory University
  • Master’s Degree, Journalism, Louisiana State University and Agricultural and Mechanical College
  • Previous Author and Editor, Global Technology Report, Ernst & Young
  • Former President, Georgia Bio

 

Bruce Kasanoff

Bruce Kasanoff

This week I sat down with author and social media ghostwriter, Bruce Kasanoff.  I became familiar with Bruce through his frequent featured posts on LinkedIn Pulse.  It was through one of those posts I learned about his book, “How To Self-Promote Without Being a Jerk“.  We talked about how he got into ghostwriting for businesses looking to improve and expand their social media content, as well his two of his books.

Bruce shared how he had spent several years in marketing, becoming somewhat jaded with the process of the status quo of typical marketing methods.  He described how he had been a writer for the paper at Wharton School and how he enjoyed the process of creating well-written content.  We talked about how, as LinkedIn began to develop contributors for Pulse, their public published content platform, he decided to reach out and inquire if he could provide posts.  His inquiry was accepted and, over 300 posts later, he’s a regular feature on LinkedIn.

Bruce described how he was exposed to the concept of Service First while in business school and how that notion really resonated with him.  He enjoyed the opportunity to be able to write about how to incorporate the idea of being a “successful giver” into personal and professional interactions.  We talked about his book (which I really enjoyed) “How To Self-Promote Without Being a Jerk”, which explains how self-promotion is a natural (and necessary) activity we all engage in throughout our interpersonal interactions.

The caveat of doing self-promotion without being a jerk involves the concept of contemplating how you can help the individual(s) you are interacting with in a given moment before engaging in attempts to achieve your more self-serving goals such as “The Sale”.

We discussed his more recent publication, “Givers Deliver: Grow Your Career By Helping Others“.  Bruce talked about how it’s possible to consider the needs of others while at the same time addressing your own needs, resulting in win-win situations and interactions that ultimately end in greater success in your career.

Bruce’s writing style is very conversational and unpretentious and has elements of humor that keep the reader turning the pages.  It’s clear in speaking with him that he embraces the concepts of “How can I help this person?” and being a successful giver in his daily life.  I enjoyed the opportunity to talk to him about his writing and I look forward to digging into more of his works.  You will too!

Special Guest:

Bruce Kasanoff of kasanoff.com twitter_logo_small  linkedin_small1  facebook_logo_small3

kasanoff.com

  • MBA, Wharton School, University of Pennsylvania
  • Former Commissioner, Westport Planning and Zoning Commission
  • Author of multiple published titles
  • Previous Partner, Pepper & Rogers Group

Amirakal Marketing

Amirakal Marketing

Brandon Adams of Amirakal Marketing

 

Your Video Viewer

Louis Rosas of Your Video Viewer

Amirakal Marketing

We talked about marketing your business with Amirakal Marketing’s Brandon Adams and Your Video Viewer’s Louis Rosas.  Amirakal Marketing offers a full suite of services for businesses seeking to increase their brand awareness in the community, including PR, promotional products, logo design, marketing services, videography, and others.

Brandon explained how Amirakal Marketing created their unique name by combining the names of his children, playing on the fact that he views them as miracles.  We talked about how the company started out focusing on providing promotional products as a business, but saw an opportunity to expand on that as customers asked if they could help in other aspects of marketing.

Since expanding to be a full-service marketing and PR company, Amirakal Marketing has worked with numerous well-known celebrities, helping them craft their logos and market themselves and their work.  The firm has worked with notables such as Tony Terry and Tanya Bush.

Your Video Viewer is a software company that gives companies who post video and podcast content online the ability to get user information for everyone who accesses these files.  Their platform provides subscribers IP address, email address, and often, phone numbers for each person who clicks the links to check out posted content.  The business can then follow up with those users with more direct communication and calls to action.

Your Video Viewer provides its users with a CRM platform through which they can push information to consumers of their video and audio content, whether it’s hosted on Your Video Viewer’s platform or on the company’s website/social media.

Special Guests:

Brandon Adams, Founder of Amirakal Marketing  twitter_logo_small  instidy

Amirakal Marketing

Brandon Adams of Amirakal Marketing

Louis Rosas of Your Video Viewer  twitter_logo_small

Transition Planning

NOWaccount

Archie Jones CFO of NOWaccount

NOWaccount

NOWaccount Chairman, John Hayes

Transition Planning

I sat down with NOWaccount CFO, Archie Jones and his colleague, NOWaccount Chairman, John Hayes.  They stopped by to share some thoughts on how business owners need to start planning for how they intend to transition their business when it comes time, whether that’s selling it to a buyer or passing it to family members.

John and Archie talked about some of the common missteps business owners make that can complicate or delay sale of a business, or even cause the sale to fail.  We talked about how important it is to choose capital sources carefully, taking a few minutes to discuss factoring, business loans, and NOWaccount’s innovative merchant services option that gives the business access to their accounts receivable cash and preventing the need to acquire debt.

We discussed how important it is for business owners to insure they are on the same page with all partners with regard to what the plan is for the “end game”—sell or transition the business to family.  Archie and John shared the pros and cons of various business structures such as LLC’s versus C Corp, for example.  Three topics of conversation that owners need to have:  How will the company be operated?  Will all members/partners have roles or equal votes in decisions?  How much revenue will be taken for salaries for partners?  What is the “horizon” for deciding if/when to sell if that’s the goal?

John and Archie shared a number of critical points that make a business very attractive for a seller (or unattractive).  Archie talked about how important it is for business owners to educate themselves on the potential market for buyers of their business when they go to sell.

Special Guests:

Archie Jones,  VP of Finance/CFO of NOWaccount  facebook_logo_small3  twitter_logo_small  youtube logo  linkedin_small1

NOWaccount

  • MBA General Management, Harvard Business School
  • Previous Principal and Charter Member, Parthenon Capital
  • Member, Board of Directors, AIT Worldwide Logistics
  • Founder, Tubman Ventures

John Hayes, Chairman of NOWaccount  linkedin_small1

NOWaccount

  • JD, Law, Emory University School of Law
  • Previous CEO/Chairman, FTRANS Corp.
  • Founder and Former CEO, OneCoast Network
  • Founded Advanced Technology Development Center (ATDC) at Georgia Tech