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Digital Marketing with Richard Warner

Digital Strategy

Richard Warner talks digital strategy

Digital Marketing with Richard Warner

Long-time Georgia media personality, Richard Warner, joined me in the studio this week.  He spent over 30 years in front of microphone and camera on TV and radio and was awarded the Career Achievement Award by the Georgia Radio Hall of Fame.  He hosted Georgia’s Business on Georgia Public Broadcasting, and served as a business commentator and host for 11 Alive, WSB Radio, and WGST.  But he’s not just a successful media talent.  He’s also and expert in digital marketing strategy.

In addition to serving as on on-air talent for several decades, talking about business, Richard is also a successful entrepreneur.  He founded What’s Up Interactive in 1990, which after transitioning from building a successful information service utilizing then-innovative fax technology, now provides media production, digital strategy, web design, and SEO services.

We talked about some things a business owner needs to be cognizant of regarding their approach to their online presence.  With Google’s frequently-updated search algorithms placing ever-more emphasis on relevancy and freshness of content on a site, along with how frequently it’s consumed, linked, and shared, it is very important to have a good strategy for telling a company’s story and sharing useful, topical information to its clients and prospective clients.

Special Guest:

Richard Warner, CEO/Founder, What’s Up Interactive  facebook_logo_small3  linkedin_small1  twitter_logo_small  instagram-logo-transparent-png-i11 (16x16)  google-plus-logo-red-265px

digital marketing

  • ABJ, Broadcast News, University of Georgia
  • Former Host/Managing Editor, “Georgia’s Business, Georgia Public Broadcasting
  • Recipient, Career Achievement Award, Georgia Radio Hall of Fame
  • Board Member, Georgia Chamber of Commerce

 

Mountain View Group and My Professional CFO

Midtown Business Radio

Alan Conner and Thom Gonyeau talk integrity

Mountain View Group and My Professional CFO

This week we continued our bi-weekly series with Life University’s Dr. Gilles LaMarche, focusing on business leaders who exemplify integrity, in a lead-up to Life University’s LIFEtalks World Congress, May 12-13, discussing integrity for life with a number of well-known speakers on the subject.  We were joined in the studio by Thom Gonyeau and Alan Conner, of Mountain View Group and My Professional CFO, respectively.

I met Alan a few weeks ago in the hall of our office building.  After learning about how he helps physicians, I knew we needed to have him stop by to talk about it.  In addition to providing basic accounting/payroll functions, Alan also helps physicians develop effective, legal tax strategies, including self funded insurance plans to reduce their tax burden and risk at the same time.

Alan shared the story of a family member, an ER physician in Florida.  He explained the fact that his family member, as do many physicians, work as 1099 contractors for the respective practice they serve.  In this relationship, the doctor receives a gross paycheck with no tax withheld.

In this situation it is vital for the provider to plan for their tax obligation and pay it in a timely fashion (at least quarterly) or they face between 5-10% penalties, which can quickly add up to significant amounts, based on the numbers they’re working with.

Alan explained several options available to physicians that work as 1099 contractors, including self funded insurance plans, pension plans, SEP IRA’s, and others, that will help them preserve their hard-earned revenue for later while protecting them from risk such as loss of medical license should that occur.

It’s clear after speaking with him that it is advisable for our colleagues in the community to partner with experts such as Alan to develop a solid plan for managing their tax obligations as well as helping to secure their financial future.

I met Thom Gonyeau ~five years ago.  Equal parts right-brain and left-brain, he’s an operational guru.  He works with clients to solve their business needs.  Thom is an avid photographer, tennis player, runner, and writer. H had his first brush with fame at age 8, when his poem “Things That Are Beautiful” was published in Highlights magazine.

We talked about the media production work he and his team execute to help their clients, which includes the likes of GE, Coca Cola, and numerous other well-known enterprises, tell the story of their brand both internally and externally.  Thom draws on his love of writing and his curiosity to get to know his clients very well and then be able to craft engaging, award-winning media productions across a variety of platforms to share it with the target audience.

Special Guests:

Dr. Gilles LaMarche, DC, VP of Professional Relations at Life University  youtube logo linkedin_small1  twitter_logo_small-e1403698475314  facebook_logo_small3  smugmug LOGO

Life University

  • Doctor of Chiropractic, Canadian Memorial Chiropractic College
  • Author, The ART of Responsibility, Insight Publishing 2012
  • Certified Six Advisors Coach, Six Advisors Coaching Academy
  • Previous Vice President, Parker College of Chiropractic

Alan Conner, CEO, My Professional CFO  twitter_logo_small-e1403698475314  facebook_logo_small3

My Professional CFO

  • MBA, Finance, Nova Southeastern University
  • Previous Investment Banker, Orosey & Pepe Capital Markets
  • Former Investment Manager, Arduus Asset Management

Thom Gonyeau, CEO, Mountain View Group  twitter_logo_small  facebook_logo_small3  linkedin_small1

Mountain View Group

  • MA, Communications, The College of Saint Rose
  • Chair, Board of Trustees, Creative Education Foundation