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Curated Collection Of The Best Interviews From Our Midtown Studio





Nexus Research Group, Social Impact Advisor, Marketing Eye, Mazzone and Associates

Nexus Research Group

Que Frazier and Kelly Burton talk non-profits

Nexus Research Group

Mellissah Smith, Stuart Sanford, Gilles LaMarche

Nexus Research Group, Social Impact Advisor, Marketing Eye, Mazzone and Associates

We talked non-profit consulting/optimization with Kelly Burton of Nexus Research Group and Que Frazier of Social Impact Advisor, learned about small business marketing through an innovative outsourced model with Mellissah Smith, of Marketing Eye, and talked mid-market M&A and capital resources with Stuart Sanford.

More info coming soon!

Special Guests:

Kelly Burton, Founder of Nexus Research Group

Nexus Research Group

Quinetha “Que” Frazier, President of Social Impact Advisor

Nexus Research Group

Mellissah Smith, Founder of Marketing Eye  

Nexus Research Group

Stuart Sanford, VP at Mazzone & Associates  

Nexus Research Group

Dr. Gilles LaMarche, DC, VP of Professional Relations at Life University  youtube logo linkedin_small1  twitter_logo_small-e1403698475314  facebook_logo_small3  smugmug LOGO

Life University

  • Doctor of Chiropractic, Canadian Memorial Chiropractic College
  • Author, The ART of Responsibility, Insight Publishing 2012
  • Certified Six Advisors Coach, Six Advisors Coaching Academy
  • Previous Vice President, Parker College of Chiropractic

Stellar Consulting Solutions and Orange Theory Fitness

fitness

Sugra Naqvi and Varun Jhanjee talk IT

Stellar Consulting Solutions and Orange Theory Fitness

Today I had the pleasure of talking to Sugra Naqvi and Varun Jhanjee, founders and consultants for the growing boutique technology consulting and staffing firm, Stellar Consulting Solutions, LLC.  I also caught up with CEO/Founder of Orangetheory Fitness, Dave Long to talk about their very effective approach to helping their members achieve a higher level of fitness, regardless of their fitness level when they start.

Varun brings seventeen years of experience beginning as an engineer moving rapidly into the technology field working with several major Fortune 500 companies and has been in the Atlanta area for the past fifteen years.  I

Sugra makes contacting Stellar Consulting Solutions personal….letting potential clients/clients know she is only a click away from a response through any chosen media…a rarity in today’s depersonalized business world.

Our guests are two upwardly mobile entrepreneurs who saw a growing need in the business community: maintaining traction in the rapidly changing world of IT. Using their combined business acumen, they developed Stellar Consulting Solutions to help businesses alleviate the stress and strain of staying current in the IT world; imperative in today’s market.

SCS, LLC specializes in the IT field offering a resource pool of experts to assist on technology projects, provide experienced consultants, and deliver end-to-end recruiting staffing solutions, and the list is only the beginning of what this company can offer. Concentrating on the H2H factor allows Stellar to bring the right solution with the right talent to its clients. Varun feels the importance of not only providing quality IT answers but takes their expertise into the personal realm allowing companies to blend their needs with Stellar to build the perfect profile.

Sugra shared that Stellar Consulting assists those in the job seeking market to connect with companies looking for people to fill sort-term projects, fill full time positions, or fill contract jobs. Because the resource pool for specialized IT professionals is limited, SCS can offer businesses the freedom to concentrate on business while SCS provides quality staffing to respond to the data driven issues that arise daily.

Sugra and Varun also foster diversity in the workplace, as Stellar is a minority business enterprise (MBE). Authenticity matters to SCS. Our guests shared that SCS can bring the personal and the professional into the IT field of constant change and guarantee quality results.

Stellar Consulting Solutions also addresses specialty areas: ERP Systems Database, Social, Mobile Analytics, Cloud Project/Program Managers, Infrastructure technologies to name a few.

A little over a year ago, a long-time friend of mine began talking about Orangetheory Fitness.  I had heard of the fitness concept brand before but as I watched my friend’s physical and personal transformation before my eyes, and heard her rave about her experience with them, I wanted to learn more.

David Long graduated with a degree in Physical Therapy and an MBA from the University of Florida. David has an extensive, successful past as an entrepreneur and visionary. He has had management roles with GNC, Massage Envy VP of Operations, and is Partner and Founder of Orangetheory Fitness.

David has been immersed in personal fitness since he hit the retail scene in 2001 as a Director of Operations with Lifestyle Family Fitness. Reviewing David’s extensive professional background, it is apparent why he again is instrumental in leading the fitness industry to a unique new concept: Orangetheory Fitness.

Orangetheory Fitness combines interval, cardio, and a floor workout into a one hour session. What sets this concept apart is focusing on the individual working out within a community and using a Heart Rate Monitor for each client. Each studio is a “boutique fitness” location. Studios are conveniently located, franchise driven, and staffed with hand-picked experts in a variety of fields. Clients are exposed to a non-intimidating climate, a community, and can quickly blend in, therefore, removing the stigma of being “different” because they are newbies, walked in from a sedentary life style or have no clue about the world of physical fitness.

Personal is a key word at Orangetheory Fitness. Someone can go from zero experience in working out or be a seasoned fitness buff. No one is competing with anyone else: an important component to individuals hesitant to even walk into a fitness location.

Orangetheory Fitness empowers members to have more control over their effort level by having clients wear a Heart Rate Monitor (HRM) to track progress while working out. We have all heard “Get that heart rate up!”, but Orangetheroy Fitness makes tracking the heart rate an active component. Clients work toward a target zone that stimulates metabolism, increases energy, promotes extra calorie burn for up to 36 hours post-workout.

Clients WANT to return to the Orangetheory Fitness studio; the dread, lack of visible results, and overly aggressive tactics are gone. Simply stated: it works.

You can hear Dave Long’s Orangetheory Fitness interview on its own below:

Special Guests:

Sugra Naqvi, Vice President of Sales, Stellar Consulting Solutions  twitter_logo_small  linkedin_small1

Zydexo

  • BS, Sociology, Georgia State University
  • BS Nutrition Sciences, Kaplan University
  • Active Wellness/Lifestyle Coach
  • Fluent, Urdu/Hindi

Varun Jhanjee, SVP, Stellar Consulting Services  linkedin_small1

fitness

  • BS, Electronics, University of Pune
  • Former Senior Programmer Analyst, Microtek International
  • Previous Development Lead, CAD Images, Government of India
  • Fluent, Hindi, Punjabi, English

Dave Long, CEO/Founder, Orangetheory Fitness  linkedin_small1  twitter_logo_small  facebook_logo_small3  youtube logo  instagram-logo-transparent-png-i11 (16x16)  Pinterest-logo  

Fitness

  • BS, Health Science/Physical Therapy, University of Florida
  • MBA, Management, University of Florida
  • Developer and Owner, European Wax Centers
  • Former Regional Developer–NY, Massage Envy

Chiropractic

chiropractic

Matt Germain and Alyse Smith talk chiropractic care.

Chiropractic

On this week’s episode we featured 2 Life University alumni from the world’s largest school for doctors of chiropractic.  Dr. Matt Germain and Alyce Smith from Back to Balance Wellness Centers joined us in the studio to talk about integrity and chiropractic care.

Matt explained how the holistic nature of chiropractic care appealed to him and drew him into become a DC.  In speaking with him it’s clear he takes what he does as a provider of health care very seriously.  And he understands his role is a facet of what is often a multi-specialty approach to regain or maintain wellness.

We talked about how it is important to him to take time to really get to know the full health picture of a patient and what their individual goals are for evaluating progress.  Matt expressed how he understands that in some instances, another type of care provider might be the best alternative for them or in others, be adjunctive to his treatment.

Alyse and Matt shared their views that regular chiropractic care, delivered by a clinically-driven DC, can help optimize one’s health through routine follow-up and occasional treatment to maintain maximal health and function of the body.  One way this is achieved is by addressing proper alignment of the skeletal structure, particularly the spine and others that lie along neural pathways, as misalignment can cause impingement of nerves, affecting muscle or organ function.

Both my wife and I have been patients of Dr. Germain, having experienced both chiropractic care and their professional massage therapy services as well.  I can say Matt certainly lives what he described in our interview, having taken much time to interview me about what I was experiencing and taking care to explain what his recommendations were for care.

Dr. Gilles LaMarche, DC, VP of Professional Relations at Life University  youtube logo linkedin_small1  twitter_logo_small-e1403698475314  facebook_logo_small3  smugmug LOGO

Life University

  • Doctor of Chiropractic, Canadian Memorial Chiropractic College
  • Author, The ART of Responsibility, Insight Publishing 2012
  • Certified Six Advisors Coach, Six Advisors Coaching Academy
  • Previous Vice President, Parker College of Chiropractic

Matt Germain, DC, of Back to Balance Wellness Centers  facebook_logo_small3  linkedin_small1  google-plus-logo-red-265px  twitter_logo_small  

chiropractic

Alyse Smith, DC, of Back to Balance Wellness Centers 

chiropractic

EPiC Measures

Isha Edwards talks branding and marketing.

EPiC Measures

Isha Edwards of EPiC Measures talks branding and marketing

EPiC Measures

On this week’s episode I featured Isha Edwards, Founder of EPiC Measures, having met her recently at the Small Business Expo in Atlanta in December.  Isha Edwards is a brand-marketing consultant and the owner of EPiC Measures, LLC. Eleven years of marketing and communications experience, coupled with more than two decades of business management acumen, enables Isha to make a C.A.S.E.* for individuals and organizations that major on being distinctly different. Aligning marketing tactics with marketing strategy enables Isha to measure twice and cut once.

Isha has a global perspective on economic development. In her consulting role, she works to maintain the
integrity, productivity and profitability of individuals and organizations. Her client base spans 12 industries and her reach includes the U.S., Europe, South Africa and the Caribbean.

When not managing client assignments, Isha volunteers with Youth Entrepreneurs of Georgia and Georgia DECA. Learn more about Isha here: www.ishaedwards.com

*CASE = Credibility. Awareness. Sales. Engagement. ©

Special Guest:

Isha Edwards, EPiC Measures  linkedin_small1  google-plus-logo-red-265px  twitter_logo_small

EPiC Measures

  • Branding & Integrated Marketing and Marketing Strategy Certifications, University of Southern California Marshall School of Business
  • BS, Business Management, University of Illinois–Chicago
  • Teacher’s Certificate, Business, Clark Atlanta University
  • Business Plan Advisor, Youth Entrepreneurs of Georgia
  • Marketing Advisory Committee Member, DECA Inc.

Kevy and CimCo

Kevy

Brooke Beach, Bill Plunk, Diedre Plunk

Kevy and CimCo

This week we continued our series with Life University and Dr. Gilles LaMarche, VP of Professional Relations, focusing on business leaders of integrity.  We hosted Brooke Beach, of Kevy, and Bill and Diedre Plunk, of CimCo.

After spending several years as a marketing expert, Brooke and some colleagues believe they could improve on the ecommerce/direct marketing customer experience and improve response rates and create more repeat customers.  To date, most email automation solutions such as Pardot, SalesForce, and others, focused on the B2B sector, helping businesses increase contact and ultimately, sales, with companies they’re trying to reach.  There are marketing automation solutions available for B2C/Retail enterprises to similarly leverage email to contact customers to enhance sales, these solutions have traditionally offered limited data that would let that enterprise truly evaluate ROI on a per email basis in dollars and cents.

The Kevy platform integrates with their clients’ existing ecommerce platform via java script that is embedded into the website code.  Once there, it enables Kevy and the customer to track user behavior by where they go on the site, how long they stay, the products and types of products they’re viewing, and whether they buy.  With this information, the retailer is able to display very behaviorally-relevant pop-up information that personalizes the experience and significantly increases conversion rates.

Additionally, the Kevy platform enables very user-specific automated email communications that are relevant to that user’s particular behavioral context.  Combining these technologies results in a dramatic rise in sales from existing customers in the retailer’s database and the ability to get very targeted with discounts and marketing message.  If you are interested in learning more, contact Brooke and her team here.

Upon entering the banking industry ~20 years ago, Bill unexpectedly found himself placed in charge of collections on loans in arrears.  Without any experience or real training in how to do so, he set about contacting debtors.  It turned out that his approach to this often-difficult conversation made him quite successful at it.

After spending some time with a collections firm that was not operating in an ethical fashion, he decided to launch his own firm and handle clients and debtors with the respect and professionalism that had served him so well to that point.

In that time, his integrity and professionalism made such an impression on debtors he was collecting on, some ultimately turned to him to collect for them after their accounts were settled.  His highly-personal approach to his work allows him to turn around outstanding accounts quickly, in many cases in less than 1-2 months.

Special Guests:

Brooke Beach, Co-founder/CEO, of Kevy  linkedin_small1  twitter_logo_small

Kevy

  • BA, Public Relations; Journalism, University of Georgia
  • Former Co-Director, Windstream Communications SchoolsWIN Program
  • Founder and Chairman of Marketwake
Bill and Diedre Plunk of CimCo Commercial Collections  Linkedin 

CimCo Commercial Collection

  • BS in Education, Minor in Business, Northeastern State University
  • Former Teacher and Coach, Oklahoma Public Schools
  • Board Member, River of Praise Ministries

Dr. Gilles LaMarche, DC, VP of Professional Relations at Life University  youtube logo linkedin_small1  twitter_logo_small-e1403698475314  facebook_logo_small3  smugmug LOGO

Life University

  • Doctor of Chiropractic, Canadian Memorial Chiropractic College
  • Author, The ART of Responsibility, Insight Publishing 2012
  • Certified Six Advisors Coach, Six Advisors Coaching Academy
  • Previous Vice President, Parker College of Chiropractic