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Kevy and CimCo

Kevy

Brooke Beach, Bill Plunk, Diedre Plunk

Kevy and CimCo

This week we continued our series with Life University and Dr. Gilles LaMarche, VP of Professional Relations, focusing on business leaders of integrity.  We hosted Brooke Beach, of Kevy, and Bill and Diedre Plunk, of CimCo.

After spending several years as a marketing expert, Brooke and some colleagues believe they could improve on the ecommerce/direct marketing customer experience and improve response rates and create more repeat customers.  To date, most email automation solutions such as Pardot, SalesForce, and others, focused on the B2B sector, helping businesses increase contact and ultimately, sales, with companies they’re trying to reach.  There are marketing automation solutions available for B2C/Retail enterprises to similarly leverage email to contact customers to enhance sales, these solutions have traditionally offered limited data that would let that enterprise truly evaluate ROI on a per email basis in dollars and cents.

The Kevy platform integrates with their clients’ existing ecommerce platform via java script that is embedded into the website code.  Once there, it enables Kevy and the customer to track user behavior by where they go on the site, how long they stay, the products and types of products they’re viewing, and whether they buy.  With this information, the retailer is able to display very behaviorally-relevant pop-up information that personalizes the experience and significantly increases conversion rates.

Additionally, the Kevy platform enables very user-specific automated email communications that are relevant to that user’s particular behavioral context.  Combining these technologies results in a dramatic rise in sales from existing customers in the retailer’s database and the ability to get very targeted with discounts and marketing message.  If you are interested in learning more, contact Brooke and her team here.

Upon entering the banking industry ~20 years ago, Bill unexpectedly found himself placed in charge of collections on loans in arrears.  Without any experience or real training in how to do so, he set about contacting debtors.  It turned out that his approach to this often-difficult conversation made him quite successful at it.

After spending some time with a collections firm that was not operating in an ethical fashion, he decided to launch his own firm and handle clients and debtors with the respect and professionalism that had served him so well to that point.

In that time, his integrity and professionalism made such an impression on debtors he was collecting on, some ultimately turned to him to collect for them after their accounts were settled.  His highly-personal approach to his work allows him to turn around outstanding accounts quickly, in many cases in less than 1-2 months.

Special Guests:

Brooke Beach, Co-founder/CEO, of Kevy  linkedin_small1  twitter_logo_small

Kevy

  • BA, Public Relations; Journalism, University of Georgia
  • Former Co-Director, Windstream Communications SchoolsWIN Program
  • Founder and Chairman of Marketwake
Bill and Diedre Plunk of CimCo Commercial Collections  Linkedin 

CimCo Commercial Collection

  • BS in Education, Minor in Business, Northeastern State University
  • Former Teacher and Coach, Oklahoma Public Schools
  • Board Member, River of Praise Ministries

Dr. Gilles LaMarche, DC, VP of Professional Relations at Life University  youtube logo linkedin_small1  twitter_logo_small-e1403698475314  facebook_logo_small3  smugmug LOGO

Life University

  • Doctor of Chiropractic, Canadian Memorial Chiropractic College
  • Author, The ART of Responsibility, Insight Publishing 2012
  • Certified Six Advisors Coach, Six Advisors Coaching Academy
  • Previous Vice President, Parker College of Chiropractic

CimCo, Voice At Large, and Fountainhead Consulting Group

Midtown Business Radio

CimCo, Voice At Large, and Fountainhead Consulting Group

This week we sat down with B2B experts from CimCo, Voice At Large, and Fountainhead Consulting Group. Bill Plunk and wife, Deidre, founded CimCo Commercial Collections. After teaching in public school for a number of years, Bill made a professional change and entered the banking world. Early on he was tasked with collecting money on loan accounts that were delinquent. Prior to this assignment he had received no training in how to conduct collections calls so he decided he would try to do so in a manner he would hope someone would use if they called HIM to collect on a debt. It quickly became apparent his approach to contacting persons and businesses behind on payments was very effective. He was able to bring many accounts current that had been months (or more) behind, avoiding significant write-offs. He ultimately broke off and started his own company, CimCo Commercial Collections, providing the same courteous, respectful service to his clients and their delinquent customers. His typical results bring resolution on delinquent accounts within 90 days. And his approach to collections has inspired several of the businesses he was collecting on to become customers themselves; a true testament to how he goes about this challenging business.

Bill was kind enough to introduce us to our other guests, Randy Reeves and George Horrigan of Fountainhead Consulting Group. Randy comes from a long background as a dj and voice talent in broadcast radio, spending time in a number of radio stations. He saw an opportunity to become an independent voice actor for stations and various advertisers and for the last few years he has done just that. Listening to the broadcast it’s quickly apparent he has a voice that lends itself to radio and voice over functions. Along with a voice with qualities that make it right for voice talent work, he also brings a pleasant, professional demeanor, making him a great choice as a business partner for the company seeking voice-over talent.

George Horrigan is Founder and CEO of Fountainhead Consulting Group, Inc. which provides consultations on a full range of business planning and operation issues thus enabling you to “Work Less, Make More and Have Fun in Your Business” (the title of his soon-to-be-released book). George has personally has started and operated seven companies and understands the mindset and mentality of an entrepreneur thus giving him both professional and personal perspectives on creating a thriving business. From his over 25 years of experience of being a CPA and a business planner he has a proven track record of showing people step by step, how to grow and take their businesses to the next level by eliminating the guesswork, trial and error, and uncertainty that plague so many business owners. George also introduced us to his book, “Creating a Thriving Business”, aimed at helping the entrepreneurs reading it to do just that by addressing several key data points and strategies that he believes are vital to a successful business venture.

Special Guests:

Bill and Diedre Plunk of CimCo Commercial Collections  Linkedin 

CimCo Commercial Collection

  • BS in Education, Minor in Business, Northeastern State University
  • Former Teacher and Coach, Oklahoma Public Schools
  • Board Member, River of Praise Ministries

Randy Reeves of Voice At Large  Linkedin 

Voice At Large

  • Can be heard frequently on Adult Contemporary and Country Stations
  • Voice talent for numerous TV and Radio ads
  • Recently ranked #14 on Benztown’s Top 50 Biggest Radio Voices of 2014

George Horrigan, Founder and CEO of Fountainhead Consulting Group  Linkedin  Facebook feed logo

Horrigan

  • BBA Accounting, Cleveland State University
  • MS, Financial Information Systems, Cleveland State University
  • Author, “Creating a Thriving Business” and “Work Less, Make More, and Have Fun In Your Business”
  • Former Director of Information Systems, BET
  • Former Financial Services Consulting Manager, HBO & Company