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NOVAtime Technologies

workforce management

Brian Mehaary, of NOVAtime Technologies

NOVAtime Technologies

On this episode of Midtown Business Radio, I sat down with Vice President of Business Development for NOVAtime Technologies, Inc., Brian Meharry.  NOVAtime is a Workforce Management Software Company that specializes in providing employers of all sizes access to tools that will enable them to track, monitor, report, and schedule their employee’s time.  These tools are contemporary and adhere to all compliance needs.

Brian explained how time keeping has evolved to be an important component in a cloud of data points from an employee’s work-related activities for an enterprise.  In the old days, an employee walked in, punched a clock or physically signed Time In and Time Out.

Today, signing in and signing out triggers regulated elements such as health benefits, time off accrual, tax requirements, and a host of other business, industry, and/or union rules that come into play that must be accurately tracked and reported upon.

The technology NOVAtime provides meets workforce management demands for a wide range of business sectors from government, to healthcare, manufacturing, oil & gas, and numerous others.  The company is privately-owned and has enjoyed rapid growth over the past few years, due to the consultative approach the company takes (called Sure Path) when bringing a new client on board.  NOVAtime is serving over 16,000 businesses of all sizes and over 1,000,000 employees.

In this way the company is able to identify all relevant workforce-related concerns and geographic issues to be addressed for a disperssed workforce and determine the needed software functions, hardware needs, and relevant apps to achieve the greatest compliance, efficiencies, and strategic decision-making.

Special Guest:

Brian Meharry, Vice President of Business Development, NOVAtime Technologies, Inc.  twitter_logo_small  linkedin_small1  facebook_logo_small3  google-plus-logo-red-265px

  • Former President, CPI-hr
  • Previous President and COO of Mangrove Employer Services
  • Former President, BenefitOne of America

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Kevy and CimCo

Kevy

Brooke Beach, Bill Plunk, Diedre Plunk

Kevy and CimCo

This week we continued our series with Life University and Dr. Gilles LaMarche, VP of Professional Relations, focusing on business leaders of integrity.  We hosted Brooke Beach, of Kevy, and Bill and Diedre Plunk, of CimCo.

After spending several years as a marketing expert, Brooke and some colleagues believe they could improve on the ecommerce/direct marketing customer experience and improve response rates and create more repeat customers.  To date, most email automation solutions such as Pardot, SalesForce, and others, focused on the B2B sector, helping businesses increase contact and ultimately, sales, with companies they’re trying to reach.  There are marketing automation solutions available for B2C/Retail enterprises to similarly leverage email to contact customers to enhance sales, these solutions have traditionally offered limited data that would let that enterprise truly evaluate ROI on a per email basis in dollars and cents.

The Kevy platform integrates with their clients’ existing ecommerce platform via java script that is embedded into the website code.  Once there, it enables Kevy and the customer to track user behavior by where they go on the site, how long they stay, the products and types of products they’re viewing, and whether they buy.  With this information, the retailer is able to display very behaviorally-relevant pop-up information that personalizes the experience and significantly increases conversion rates.

Additionally, the Kevy platform enables very user-specific automated email communications that are relevant to that user’s particular behavioral context.  Combining these technologies results in a dramatic rise in sales from existing customers in the retailer’s database and the ability to get very targeted with discounts and marketing message.  If you are interested in learning more, contact Brooke and her team here.

Upon entering the banking industry ~20 years ago, Bill unexpectedly found himself placed in charge of collections on loans in arrears.  Without any experience or real training in how to do so, he set about contacting debtors.  It turned out that his approach to this often-difficult conversation made him quite successful at it.

After spending some time with a collections firm that was not operating in an ethical fashion, he decided to launch his own firm and handle clients and debtors with the respect and professionalism that had served him so well to that point.

In that time, his integrity and professionalism made such an impression on debtors he was collecting on, some ultimately turned to him to collect for them after their accounts were settled.  His highly-personal approach to his work allows him to turn around outstanding accounts quickly, in many cases in less than 1-2 months.

Special Guests:

Brooke Beach, Co-founder/CEO, of Kevy  linkedin_small1  twitter_logo_small

Kevy

  • BA, Public Relations; Journalism, University of Georgia
  • Former Co-Director, Windstream Communications SchoolsWIN Program
  • Founder and Chairman of Marketwake
Bill and Diedre Plunk of CimCo Commercial Collections  Linkedin 

CimCo Commercial Collection

  • BS in Education, Minor in Business, Northeastern State University
  • Former Teacher and Coach, Oklahoma Public Schools
  • Board Member, River of Praise Ministries

Dr. Gilles LaMarche, DC, VP of Professional Relations at Life University  youtube logo linkedin_small1  twitter_logo_small-e1403698475314  facebook_logo_small3  smugmug LOGO

Life University

  • Doctor of Chiropractic, Canadian Memorial Chiropractic College
  • Author, The ART of Responsibility, Insight Publishing 2012
  • Certified Six Advisors Coach, Six Advisors Coaching Academy
  • Previous Vice President, Parker College of Chiropractic

Solution Road and Mosaic

Life University

Stu Sheldon and Gilles LaMarche talk integrity

Solution Road

Sarah Smith raising awareness about HIV

Solution Road and Mosaic

This week marked the beginning of a bi-weekly series we’ll be hosting with Dr. Gilles LaMarche, VP of Professional Relations at Life University where we’ll be focusing on integrity in the business community and personal life.  This series will be leading into the Life Talks World Congress event coming up May 12-13, 2016.

Life Talks is about empowering leaders to create social change, make a transformational impact on the world and remove the interference to maximize their perfection within.  The event includes thought leadersin business and productivity, physical health, nutrition, compassion, forgiveness, vitalism, quantum healing, and more.

We will be featuring business leaders who are known to value integrity in their professional and personal lives, and we will introduce several high school students from the community who have also been recognized for exemplifying the trait in their personal and academic endeavors.

We were joined in studio by Sarah Smith and Stu Sheldon, of Solution Road and Mosaic, respectively.  Sarah has spent numerous years helping non-profit and for-profit organizations raise funding and public awareness for their respective work.  She draws on experience from healthcare as well as media and is very selective in the clients she and her team take on at Solution Road.

Stu is an expert in experiential marketing, in which brands look to engage a targeted subset of their customer base.  Their goal is to create an immersive experience that has a measure of exclusivity and hands-on interaction with elements of the brand.  In this way, the client company is able to leverage Earned Media to get people talking about their experience.  I first met Stu on the Midtown Business show talking about Escalate, the experiential marketing company that was recently acquired by Mosaic.

Special Guests:

Dr. Gilles LaMarche, DC, VP of Professional Relations at Life University  youtube logo linkedin_small1  twitter_logo_small-e1403698475314  facebook_logo_small3  smugmug LOGO

Life University

  • Doctor of Chiropractic, Canadian Memorial Chiropractic College
  • Author, The ART of Responsibility, Insight Publishing 2012
  • Certified Six Advisors Coach, Six Advisors Coaching Academy
  • Previous Vice President, Parker College of Chiropractic

Sarah K. Smith, CEO/Founder, of Solution Road 

Solution Road

  • Masters Degree, English, University of Essex
  • Previous Director, Corporate Marketing, Emory University
  • Former Vice President, The Emmy Awards Foundation
  • Previous Director, Special Projects, TEDx Peachtree

Stuart Sheldon, Chief Advocacy Officer at Mosaic  Linkedin  Facebook  Twitter  vimeo logo  youtube logo  instagram-logo-transparent-png-i11 (16x16)

Escalate

  • BA, English and Journalism, Washington and Lee University
  • Former Senior Brand Manager, Coca Cola Company
  • Founder and Former Evangelist Prime, ConnectUs Marketing
  • 2006 Coca-Cola North America Big, Bold & Inspiring Marketing award; Coca-Cola Worldwide Marketing Excellence award finalist

Experiential Marketing

Stuart

 

Experiential Marketing

This week I sat down with experiential marketing expert, Stu Sheldon of Escalate.  Stu spent several years building brands for Coca Cola, including Mello Yello.  Like that refrigerator pack your 12 pack comes in?  Coca Cola introduced that idea and tested it with the Mello Yello brand with impressive success.  Stu shared some excellent information about the difference between paid advertising campaigns and experiential marketing.

In an economy where every dollar counts, companies that are seeking to increase frequency a customer purchases their product or service as well as adding new customers can often gain greater results through an experiential marketing approach.  Stu talked about the fact that even in situations where a company has an advertising agency that has produced creative material, Escalate can collaborate with company and agency to build on what has been created to “Make it come to life”.

Stu explained that while even a small company can benefit from experiential marketing, they typically work with mid-sized to large companies seeking to expand brand awareness.  They have an impressive list of success stories from Coca Cola to non-profit organizations.  Check out this great episode–I think you’ll find it both informative and interesting!

Special Guest:

Stuart Sheldon, Chief Advocacy Officer at Escalate  Linkedin  Facebook  Twitter  vimeo logo  youtube logo  instagram-logo-transparent-png-i11 (16x16)

Escalate

  • BA, English and Journalism, Washington and Lee University
  • Former Senior Brand Manager, Coca Cola Company
  • Founder and Former Evangelist Prime, ConnectUs Marketing
  • 2006 Coca-Cola North America Big, Bold & Inspiring Marketing award; Coca-Cola Worldwide Marketing Excellence award finalist.

 

Escalate

Escalate

Escalate

This week I sat down with Chief Advocacy Officer, Stuart Sheldon, of Escalate.  He talked about how Escalate delivers measurable value to their clients through two core Marketing competencies:
1. Experiential – Engage consumers/customers directly, through all five senses + emotion
2. Word-of-Mouth (including Social Media) – Who says what about you, and how can you get involved in the conversation?
as we engage people with meaningful, authentic brand experiences that begin and sustain brand love, amongst your raving fans…and beyond.
Why is it crucial? Because successful brands clearly can’t build brand loyalty (or a sustainable business) with just traditional marketing & media strategies and tactics when:
• An average consumer sees 3,000+ marketing messages a day
• 76% of consumers don’t believe companies tell the truth in ads
• 78% of consumers claim to trust information from other consumers more than any advertising source
• 19% of purchase decisions made only on personal recommendation, 86% at least partially
• Experiential + Word Of Mouth marketing efforts can deliver purchase intent as high as +60% vs. traditional efforts

While many of the firm’s clients are medium to large companies they also have success stories about small businesses they have helped to improve the way they engage their prospective customers, leading to growing sales.

Special Guest:

Stuart Sheldon, Chief Advocacy Officer at Escalate  Linkedin  Facebook  Twitter  vimeo logo  youtube logo  instagram-logo-transparent-png-i11 (16x16)

Escalate

  • BA, English and Journalism, Washington and Lee University
  • Former Senior Brand Manager, Coca Cola Company
  • Founder and Former Evangelist Prime, ConnectUs Marketing
  • 2006 Coca-Cola North America Big, Bold & Inspiring Marketing award; Coca-Cola Worldwide Marketing Excellence award finalist.

Nine Labs, Polygon, Casey Gilson, Nelson Mullins, and SoundRiver Advisors

SoundRiver Advisors    MBR hollingsworth cornelius

Nine Labs, Polygon, Casey Gilson, Nelson Mullins, and SoundRiver Advisors

This week we heard from experts in corporate law (workers compensation and mergers & acquisitions), web design and customer experience, and corporate executive compensation and financial planning.  I hosted folks from Nine Labs, Polygon, Casey Gilson, Nelson Mullins, and SoundRiver Advisors.

J. Cornelius is the President of Nine Labs, a web design and customer experience company based in Atlanta.  He also started Polygon, an event space designed and dedicated to support Atlanta’s growing technology industry.  Nine Labs is a user experience consultancy that helps businesses improve the look and feel of their digital technologies, making sure that a customer’s experience is useful, intuitive, and branding is maintained across the variety of digital media, mobile devices, and other user interfaces.  The company will provide message content or work with their client’s internal team to optimize the way the client presents their brand to the public.  Nine Labs is able to help businesses that are putting effort into making sure their customers can have a consistent experience across all digital/mobile platforms.  They often encounter situations where a user’s experience on a mobile device is very different in terms of look and feel of a company’s branding, along with less-than-optimal navigation or functionality.  Nine Labs’ experts are able to bring a consistent, positive experience to a company’s web visitors, regardless of technology used to access it.  Polygon is an event space located in popular Atlantic Station in Midtown Atlanta that was created to provide  technology companies and associations with a place to have productive networking, planning, and educational events.  The space is located, laid out, and equipped with the Atlanta technology industry in mind.

Rayford Taylor is an attorney with the firm, Casey Gilson PC, admitted to practice law in Florida and Georgia. The majority of his practice is providing advice and representation to employers, insurance companies, insurance funds, and third party administrators in the defense of workers’ compensation claims, whether at trial or on appeal.  Rayford also represents such entities in disputes with both Florida and Georgia state governments and regulators involving the operation of their companies and businesses. He has handled workers’ compensation cases all over Georgia and North Florida since 1990.  The law firm of Casey Gilson is a firm that practices in the areas of labor law, personal injury defense, business litigation, trademark matters, patent disputes, bankruptcy cases and general litigation throughout all parts of Georgia.  Rayford talked about some key areas where businesses make mistakes that can create increased exposure to workers compensation costs.  He shared recommendations that employers could use to improve relations with injured employees as well as reducing risk for fraudulent behaviors.

Michael Hollingsworth is an award-winning attorney with Nelson, Mullins, Riley, and Scarborough LLP, located in Atlanta.  He is a managing partner of Nelson Mullins Riley & Scarborough’s Atlanta office, and is co-head of the Firm’s Mergers & Acquisitions Group. Mr. Hollingsworth focuses on middle-market corporate transactions, including mergers, acquisitions, divestitures, and joint ventures. He also serves on the Firm’s Executive Committee, the governing body of seven partners who oversee firm standing committees, strategic initiatives, and firm operations. Michael represents private equity and hedge funds relative to their formation, operations and investments.  He has a broad range of industry experience including food and beverage, consumer-branded products, healthcare, construction and aggregates, technology and telecommunications, media, manufacturing and distribution, and business services.  Michael is also a transactional lawyer in the Firm’s multidisciplinary National Healthcare Practice Group.

Nelson Mullins provides advice and counsel in litigation, corporate, securities, finance, intellectual property, employment, government relations, regulatory, and other needs of clients ranging from private individuals to large businesses, including many publicly held companies.  Nelson Mullins offers services in over 40 practice areas and as such they are able to provide expertise to a wide range of legal and business problems while offering value-added service to clients. Many Nelson Mullins clients—including growth companies, expanding local businesses, and major international companies—retain the Firm to provide all of their legal services. Other clients are national companies requiring assistance with specific regional or local legal matters. The Firm also has experience representing international companies interested in locating facilities in the Southeast. Start-up assistance for entrepreneurial endeavors, multi-action litigation defense, and representation of underwriters and investment bankers are only a few of the services that are provided by Nelson Mullins attorneys.  Michael talked about how rewarding it is to become a trusted adviser for his clients as well as helping them to successfully navigate the sale of a successful business to the betterment of their financial situations.

Bo Wilkins, of SoundRiver Advisors stopped by to talk about the way their firm helps privately-owned businesses plan for generational transitions of ownership as well as preparation for sale or merger should those options be the chosen path for their clients.  SoundRiver Advisors is an independent wealth management and life insurance advisory firm providing strategies to help privately held business owners invest, protect, and perpetuate their wealth.  We talked about how challenging it can be for companies to retain high-performing, key executives (as well as how expensive it can be to replace them).  SoundRiver Advisors is able to help the business owner develop a compensation plan that affords their key executives with a compelling pay and bonus structure along with effective investment/benefit vehicles that will optimize the tax picture of that compensation package, making it much more likely those important executives will remain in place.  The firm provides certified financial and insurance experts and is a Registered Investment Advisor.  SoundRiver is structured to offer their clients unbiased and untethered solutions. They avoid selling captive investment or insurance solutions.  You don’t have to talk with their folks very long before you realize they are in the business of finding the best solution for each of their clients.

Special Guests:

J. Cornelius, President of Nine Labs, Founder of Polygon  Twitter 16x16  Facebook  LinkedIn  github logo

Nine Labs

  • President, Atlanta Web Design Group
  • Former VP Operations, CoffeeCup Software, Inc.
  • Mentor, ATDC
  • Creative Circus Advisory Board Member

Rayford Taylor, Attorney of Casey Gilson PC  Linkedin

rayford

  • Former VP, Stiles, Taylor, and Grace
  • Former General Counsel and Legislative Counsel, Florida Bar
  • Juris Doctor, Florida State University College of Law
  • Fellow, National Workers Compensation Lawyers

Michael Hollingsworth, Managing Partner, of Nelson, Mullins, Riley, & Scarborough  feed logo  Twitter 16x16  Facebook  Linkedin

Nelson Mullins

  • Juris Doctor, Samford Cumberland School of Law
  • Master of Laws, Taxation, University of Alabama School of Law
  • Member, Executive Committee, Managing Partner-Atlanta, Co-chair Mergers & Acquisitions
  • Recipient: BTI Client Service All-Stars (2012), Chambers & Partners (M&A), International Who’s Who of Business Lawyers, SuperLawyers (Georgia)

Bo Wilkins, Partner, SoundRiver Advisors  Linkedin    

SoundRiver Advisors

  • Former Executive Managing Director, Wealth Management, Reliance Trust Company
  • Former Partner, Nease, Lagana, Eden, & Culley
  • BA, History & German, Hampden-Sydney College
  • CLU – Chartered Life Underwriter; ChFC – Chartered Financial Consultant; CAP – Chartered Advisor in Philanthropy

BlueLeap Customer Experience, Kiwanis Club of Atlanta, Dimensional Solutions Managed IT, Jellyfish

CX

Raleigh Burgess talks about how BlueLeap helps companies improve Customer Experience.

BlueLeap and Customer Experience (CX), Kiwanis Club of Atlanta and community service, Dimensional Solutions and Managed IT Services

BlueLeap integrates cloud-based telephony (voice and text) into your business process, automating communication tasks thereby saving your agents time, reducing customer wait and building brand loyalty. They provide an Oracle Validated Integration that uses the entire Twilio Platform inside the Oracle Cloud Service and brings deep enterprise functionality to large clients.   BlueLeap’s CX technologies are integrated into a few industry templates already.   Their Customer Experience solutions ares currently being used in over 50+ countries, across 1000+ agents.  One example of the exciting capabilities that BlueLeap gives their clients lies within their texting component.  It gives the client user the ability to send texts to their customers abroad in English and it’s then translated and displayed to the recipient in their native language.  This has proven to significantly increase customer engagement as shown by dramatic rise in text-backs from the recipients.  Oracle RightNow users can seamlessly integrate BlueLeap’s Oracle Validated services into their existing platforms and take full advantage of the Oracle cloud’s potential.

The Kiwanis Club of Atlanta has been serving the Atlanta community since 1915. The club’s motto is “Learn, Serve, Connect.” Members “Learn” about our community, our state, our nation and our world through the excellent and diverse speakers at weekly luncheon meetings.  Kiwanis Club of Atlanta “Serves” our community through members’ commitment to a variety of community charitable organizations. They “Connect” with each other through the myriad of social and business networking events held each month. The Kiwanis Club of Atlanta is more than a civic club, it is a place where friendships are formed and last a lifetime!

Dimensional Solutions Managed IT provides small- to mid-sized Atlanta businesses a full selection of IT expertise to manage parts or all of their IT needs.  With their ala carte menu of services, companies can tailor the level of engagement with Dimensional Solutions’ team of experts.  This enables companies to achieve the highest level of network reliability, security, and compliance while saving significant dollars spent on their IT needs.  For companies who are involved with a content provider using the “Bring Your Own Device” model for providing their services, Dimensional Solutions is able to insure that these “foreign” devices integrate into the client company’s network without disruption or risk.  And when the content project is complete their team will work to disconnect the devices completely and remove all proprietary information from the devices that will be leaving the business with the content consultants.  Dimensional Solutions provides a free consultation to determine the needs of the client company and identify areas of risk and/or ways they can improve their IT while saving cost.

Jellyfish is a global digital marketing agency, with offices in the US, UK and South Africa. The company’s award-winning combination of technology and talent deliver paid search, display/RTB, SEO, social media, analytics, optimization, creative, video and development solutions.   Jellyfish has worked across a wide range of industries, including property, pharmaceutical, financial and gaming.  Their impressive list of clients include Walden University, Fidelity, Carfax, Pfizer, Zipcar, Caesars and ADP.  Jellyfish has an international team, with industry recognized qualifications, combines a deep understanding of user interaction online combined with advanced technologies. The company’s team proud to create successful, performance-based campaigns.  Jellyfish we understands how the convergence of marketing channels, platforms and devices can be used effectively to create an overall winning strategy, and therefore the perfect digital journey for their clients.

Special Guests:

Raleigh Burgess of BlueLeap  Facebook  Twitter 16x16  Linkedin  google-plus-logo-red-265px

BlueLeap

  •  TAG Diversity in Leadership Award Finalist 2012
  • 10 years experience consulting on ERP and other custom projects
  • Former CIO GE Capital
  • Advisory Board Member to Biotech Startup >10 years
  • 3x successful entrepreneur in software sector

Laura McCarty of Kiwanis Club of Atlanta  Linkedin  Facebook  Twitter 16x16

Kiwanis Club of Atlanta

  • Vice President, Georgia Humanities Council
  • Adjunct English Professor, Georgia Piedmont Technical College
  • Masters in Comparative Literature, University of Georgia

Mike Remy VP, Enterprise Solutions of Dimensional Solutions Managed IT Services  Facebook  Linkedin  Twitter 16x16

Dimensional Solutions Managed IT

  • Over 20 years of experience in enterprise/IT solutions
  • Self-funded, launched and ran his first IT company for 12 years before selling the business
  • Accomplished pilot and photographer

Eric Jones VP, Client Strategy with Jellyfish  Twitter 16x16  Facebook  Linkedin  youtube logo  google-plus-logo-red-265px

Jellyfish

  • CEO, Avenue J Development LLC
  • Previous Board of Directors member, Toolbank Baltimore
  • >10 years in leadership roles in digital strategy/marketing companies