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Digital Marketing with Richard Warner

Digital Strategy

Richard Warner talks digital strategy

Digital Marketing with Richard Warner

Long-time Georgia media personality, Richard Warner, joined me in the studio this week.  He spent over 30 years in front of microphone and camera on TV and radio and was awarded the Career Achievement Award by the Georgia Radio Hall of Fame.  He hosted Georgia’s Business on Georgia Public Broadcasting, and served as a business commentator and host for 11 Alive, WSB Radio, and WGST.  But he’s not just a successful media talent.  He’s also and expert in digital marketing strategy.

In addition to serving as on on-air talent for several decades, talking about business, Richard is also a successful entrepreneur.  He founded What’s Up Interactive in 1990, which after transitioning from building a successful information service utilizing then-innovative fax technology, now provides media production, digital strategy, web design, and SEO services.

We talked about some things a business owner needs to be cognizant of regarding their approach to their online presence.  With Google’s frequently-updated search algorithms placing ever-more emphasis on relevancy and freshness of content on a site, along with how frequently it’s consumed, linked, and shared, it is very important to have a good strategy for telling a company’s story and sharing useful, topical information to its clients and prospective clients.

Special Guest:

Richard Warner, CEO/Founder, What’s Up Interactive  facebook_logo_small3  linkedin_small1  twitter_logo_small  instagram-logo-transparent-png-i11 (16x16)  google-plus-logo-red-265px

digital marketing

  • ABJ, Broadcast News, University of Georgia
  • Former Host/Managing Editor, “Georgia’s Business, Georgia Public Broadcasting
  • Recipient, Career Achievement Award, Georgia Radio Hall of Fame
  • Board Member, Georgia Chamber of Commerce

 

Pay Per Click Advertising

Pay Per Click Advertising

This week I caught up with Eric Jones from Jellyfish, the digital strategy experts.  We talked about Pay Per Click Advertising, mistakes that can be made, things to think about when planning your campaign, and why it makes sense to work with experts such as those at Jellyfish to engage in a digital marketing campaign that employs pay per click advertising.

Having tried our hand at DIY Google AdWords campaigns that quickly cost us $$$ while getting us no conversions, our business can surely say there is value to working with experts who can guide you and help you spend wisely.  Eric talked about the value of analytics to track the effects of a given campaign, as well as why it’s important to consider the page on your website the ads direct your prospective customers to.

Eric shed some light on how the bidding process works in determining where your ads will rank, ultimately controlling where your ads will be displayed (1st page?, top of 1st page? etc).  We talked about how when there is much competition for a given set of keywords the cost per click can rise significantly, so advertisers must be prepared for that.

I also discussed some guests who have been on the show before that our listeners could benefit from getting to know.  I’m planning to incorporate some occasional shout-outs to be sure the companies who need their solutions can link up with them.  We hope you enjoy our show and subscribe to the podcast.  Let us hear from you with feedback, guest recommendations, and where you’re listening from.  If you tweet us questions or put them up on Facebook we’ll try to get them on the air and/or follow up with the guests after the fact to get you answers.  Thank you for listening to us!  Looking forward to 5000 downloads!

Special Guest

Eric Jones VP, Client Strategy with Jellyfish  Twitter 16x16  Facebook  Linkedin  youtube logo  google-plus-logo-red-265px

Jellyfish

  • CEO, Avenue J Development LLC
  • Previous Board of Directors member, Toolbank Baltimore
  • >10 years in leadership roles in digital strategy/marketing companies

Lara O’Connor-Hodgson, CEO of Nowaccount Network Corporation  Twitter  LinkedIn  Facebook

 

HEAR LARA’S FULL INTERVIEW HERE

Nowaccount Network Corporation

  • MBA Harvard Business School
  • Former Adjunct Professor of Finance, Georgia Institute of Technology
  • Board of Directors, Georgia Regional Transportation Authority
  • Owner, Insomnia Group
  • Chairman of the Board, Atlanta Heights Charter School
  • Second Language–Japanese

LeeAnn Maxwell, CEO/Co-Founder of Vixen Vodka  Facebook  Twitter  LinkedIn  Pinterest

 

HEAR LEEANN’S FULL INTERVIEW HERE

Vixen Vodka

  • 28 years experience in finance sector
  • former Director, Client Services of AccousTech Music Productions
  • Crossfit fan
  • 50% Firecracker
  • 50% Do-It-Yourself Woman

Jesus Ricardo (Rick) Tapia, Founder of La Bodega International, LLC and Creator of J.R. Revelry  Facebook  Twitter 16x16

JR Revelry

  • 17 years of experience in alcohol beverage industry
  • Successful entrepreneur
  • Actively involved in the community, supporting Hispanic and Latin American Chambers of Commerce
  • BA, Boston University
  • Speaks Fluent Spanish

Ron Herman, CEO of SionicMobile  google-plus-logo-red-265px  Facebook  Twitter 16x16  Linkedin  

HEAR RON’S FULL INTERVIEW HERE

SionicMobile

  • Founder and Former CEO, Urban Informatics Corporation
  • >19 years of Executive Leadership roles in Technology Start-up to Fortune 500 Companies
  • Former CEO, Intellione Technologies

Mario Montag, CEO, Co-founder of Predikto Analytics  Linkedin  Twitter 16x16

 

HEAR MARIO’S FULL INTERVIEW HERE

Predikto Analytics

  • > 15 years of experience developing transformational technology solutions for Fortune 500 companies
  • Former Director, North America Oracle Master Data Management practice
  • MBA, IT, and International Business, Georgia State University J. Mack Robinson College of Business
  • Fluent in Spanish
 Bill and Diedre Plunk of CimCo Commercial Collections  Linkedin 

CimCo Commercial Collection

  • BS in Education, Minor in Business, Northeastern State University
  • Former Teacher and Coach, Oklahoma Public Schools
  • Board Member, River of Praise Ministries

Government Contractors Association, Modavate, Amyra Tutoring Services, and SuiteLife Systems

Government Contractors Association

Government Contractors Association, Modavate, Amyra Tutoring Services, and SuiteLife Systems

I got to sit down with experts from Government Contractors Association, Modavate, Amyra Tutoring Services, and SuiteLife Systems this week.  Recently on LinkedIn I read a great post by Abe Xiong, of Government Contractors Association.  I related to much he shared in his article about his pleasant surprise encounter with a stranger who had hit his car while he was on a trip.  The stranger who had bumped his fender was kind enough to leave their contact number and had already contacted their insurance company about the incident when he called.  I thought it was a great story to share and that inspired me to look into what Government Contractors Association was all about.  Given their expertise in the steps required to secure a contract with a government agency I thought it would be great to have him join us on the show.  Abe shared some excellent information about the association and if you have a business that has a potential to grow through doing business with the government (as Abe points out, the largest customer in the world), membership with Government Contractors Association is a must.  They provide coaching along the way and serve up an array of tips and information that increase the likelihood a company can successfully do business with a government agency.

Abe introduced us to Buki Opanuga, of Modavate.  They’re a digital marketing and technology company.  They help businesses develop a plan for and executing a marketing strategy across the full gamut of digital platforms.  Their suite of services includes web design, SEO, SEM, social media marketing, and more.  They work with a wide range of companies and even organizations such as CDC.  Buki talked about how Modavate came to be and how they had hoped to grow by expanding to include government agencies as clients.  She linked up with Government Contractors Association and took advantage of the helpful services they provide, ultmately becoming 8(a) Certified, which has lead to even more opportunity.  She gives some great advice for business owners thinking about vying for a government contract.

Barbara Culp, of Amyra Tutorial Services, also a member of GCA and benefactor of their expertise, joined us to talk about their K-12 tutoring services.  She shared how she became inspired to open her business and the meaning behind the name she chose.  It’s clear she has a passion for helping children learn and now, by being able to effectively engage with the public school system, she is starting to see great potential for her company to grow.

Kenny Miller is the National Director of Sales for SuiteLife Systems.  They offer a software solution that gives an enterprise a platform through which they can monitor mission-critical equipment for trouble in an effective, easy-to-use interface that lets their users achieve efficiencies in how they monitor/react to problems, and even how they consume power.  Data their solution provides empowers users to moderate the way they manage their power consumption in ways that lead to substantial cost savings overnight.  SuiteLife Systems solutions make sense for a wide variety of enterprises and even organizations like schools and churches that have large operations and/or media networks/content generation services.

Special Guests:

Abe Xiong, President of Government Contractors Association  Linkedin  Facebook  Twitter  Blogger 2

Government Contractors Association

  • Bachelors, Business Management, Minor in Leadership, Shorter College
  • Former President/Founder, Metro Furniture
  • Co-Founder, Fmr. President, Government Business Consultants
  • Fluent, Hmong

Buki Opanuga, CEO/Digital Marketing Strategist of Modavate  Twitter 16x16  Facebook  Linkedin  google-plus-logo-red-265px

Modavate

  • Masters, Internet Marketing, San Francisco University
  • Former Product Support Specialist, Onity
  • Successful Freelance Web Designer
  • Second Language, Yoruba

Barbara Culp, President of Amyra Tutorial Services Facebook  

Amyra Tutorial Services

  • Certified National Trainer, Time To Teach
  • Former Clinical Supervisor, School of Education, Brenau University
  • Retired Principal, Atlanta Public Schools
  • MA, Education, Clark University

Kenny Miller, National Director of Sales of SuiteLife Systems and NFB Consulting  Twitter  Facebook  LinkedIn  

SuiteLife Systems

  • Former Senior Account Manager, Comprehensive Technical Group
  • Former Manager, Society of Motion Picture & Television Engineers
  • Former Senior Account Manager, Niche Video Products

 

 

Marketing Eye, SolTech, Cox Digital Solutions, and Pindrop Security

soltech marketing eye

Marketing Eye, SolTech, Cox Digital Communications, and Pindrop Security

Today, I had the opportunity to feature another four technology companies that help businesses grow and operate more efficiently.  I was pleased to host Marketing Eye, SolTech, Cox Digital Solutions, and Pindrop Security.  Mellissah Smith, founder and CEO of Marketing Eye brought along Veanne Smith, Vice President of SolTech, an innovative Atlanta technology company and client of Marketing Eye.  One of the digital strategy experts from Cox Digital Solutions, Drew Erickson, joined us to talk about why it makes sense to work with Cox Media and their digital team to maximize ROI on investing in a digital marketing strategy.  And Matt Anthony, VP of Marketing for Pindrop Security stopped by to talk about how they help companies avoid falling victim to phone fraud of a variety of types, protecting them and their customers from financial loss.

Marketing Eye is a disruptive marketing consulting firm that delivers small to medium-sized businesses with an experienced marketing team for a small, weekly fee. Their outsourced marketing solution delivers exponential growth to the companies we work with through a strategic approach and clear understanding of marketing strategy, creative, brand, lead generation, public relations, and sales and marketing automation.  Marketing Eye’s model is simple; they provide businesses with a marketing manager and outsourced marketing team dedicated to ensuring that your business achieves its marketing goals. Complete with branding, graphic design, web development, search engine optimization, social media, lead generation and direct marketing expertise – Marketing Eye is the ultimate results-orientated marketing solution in Atlanta.  Whether you need a marketing resource to accelerate your business growth, or a more strategic approached aligned to your business outcomes, Marketing Eye is well known for high performance, technology-driven marketing campaigns that deliver results for their clients.

SolTech is a Custom Software Development, Web Applications Services, IT Staffing and Technology Consulting Company in Atlanta, GA.   The company, now in its 16th year, helps companies fulfill visions of success and goals for growth through custom software development, strategic technology consulting, system integration, application infrastructure support, and staff augmentation. Using proven, structured methodologies to ensure outstanding deliverables, SolTech provides a quality alternative to high-priced consulting firms. Their promise to their staff and clients: to be honest about their capabilities, to stay focused on core services, and to remain committed to delivering quality results. To find out more about how SolTech can turn your company’s ideas into reality now and as you grow, visit their website.   The company is a Microsoft Gold Partner, Sitecore Partner and a Java certified developer.

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Drew Erickson, Digital Sales Manager for WSB-TV and Cox Media Group. He consults with clients to develop a strategy for digital marketing, advertising, audience insights and lead generation programs. He’s been with Cox Media Group for over 10 years, all in digital marketing and advertising.  Their staff, comprised of a team of highly-experienced digital marketing experts, work closely with their clients to determine what their goals are.  They review what they have been doing to date to grow awareness of their brand, how effective those measures have been, and come up with a comprehensive set of recommendations that encompasses the variety of media types at their disposal to create a campaign that gives the greatest likelihood the brand gets its message in front of their target customers.  Cox Digital Solutions takes full advantage of today’s mobile technology, enabling their customers to display ads to prospective customers based on geo-location, allowing their clients to be very specific about where and when their message is displayed.  Cox Digial Solutions also leverages their role as a Google Premier Partner to take advantage of the wealth of analytics data available to them to place Search Engine Marketing (SEM) and Pay Per Click (PPC) text and display ads that much more effectively.  They combine these tactics with recommendations for improvements to their clients’ websites to insure the landing page for displayed ads provides the highest likelihood of conversion once a prospective client visits the website.  As someone who has worked with the team at Cox Digital Solutions I can tell you it will quickly become apparent they are invested in your success as an advertiser investing money with them to grow your business.

Matt Anthony is the VP of Marketing for Pindrop Security.  I was fortunate to link up with them via Twitter and looked into what they do.  Prior to that I knew phone fraud occurs but I didn’t realize that it’s not only still going strong, it is as Matt put it, “a growth industry”.  Thieves have become experts at “social engineering”, meaning they are adept at personifying an authentic customer in an effort to obtain sensitive data from a helpful call center agent.  This puts any business that possesses sensitive information at risk for significant financial loss.  Pindrop Security has developed technologies that enable their client businesses to determine with a high degree of accuracy that a given call to their call center is likely a fraudulent attempt to breach their system.  The process of evaluating voice, originating device, and geographic location happens as quickly as 20 seconds into the call.  This means Pindrop Security customers are able to terminate those calls or lock down the account that the caller is attempting to access to prevent the theft before it happens.  This means that Pindrop Security clients are able to avoid significant  financial losses and potential legal issues that arise when their systems are breached, allowing sensitive data to be stolen.

Special Guests:

Mellissah Smith, Managing Director/Founder of Marketing Eye  Facebook  Twitter 16x16  Linkedin  Pinterest  feed logo

Marketing Eye

  • Founder/Owner, Insomnia Marketing and Communication
  • Founder, Marketing Eye Magazine
  • Author, “108 Ways to Market Your Small Business”
  • #2 Marketer to follow on Twitter, >47,000 followers on Twitter, >11,000 connections on LinkedIn
  • Hundreds of thousands of readers follow her blog

Veeanne Smith, Vice President/Founder of SolTech  Facebook  Pinterest  Twitter 16x16  Linkedin

SolTech

  • Former VP, Computer Management Services/Computer Associates
  • Former Professional Services Manager, Computer Task Group/ctg
  • CS Advisory Board Member, Kennesaw State University
  • BS, Computer Science, Illinois State University

Drew Erickson, Digital Solutions Manager, Cox Digital Solutions/ WSB-TV  Twitter 16x16  Facebook  google-plus-logo-red-265px  Linkedin

Cox Digital Solutions

  • Former Owner, Drew Erickson Productions and Marketing
  • Former Sales Account Manager, Cox Radio
  • Former Digital Web Master, Cox Radio
  • IAB Digital Media Sales Certification, Interactive Advertising Bureau

 

Specialties

Custom Software Development, Technical Recruiting & Staffing, Mobile Application Development, Hosting & Hardware Support, Strategic Consulting