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Creative Circus, BBDO, Escalate, and Coca-Cola

creative circus

Creative Circus, BBDO, Escalate, and Coca-Cola

This week my guests included experts from Creative Circus, BBDO, Escalate, and Coca-Cola.  The focus of our discussion was centered around marketing/brand awareness through creative campaigns and experiential/word-of-mouth marketing.  And we started by sharing the story about Creative Circus, an Atlanta-based creative school that recruits top creative arts students from around the country to continue their education and professional development in their 2 year program.  A key feature of Creative Circus is not simply teaching creative arts/ad creation skills.  Rather, Creative Circus also teaches the students fortunate to attend how to market themselves in the interview/application process and how to build a professional, well-constructed portfolio of work.  With the combined quality of instruction in the creative process and portfolio development, the Creative Circus’s graduates have a high rate of placement with creative agencies upon graduation.

The Creative Circus collaborates frequently with such well-known firms as BBDO, the globally-known creative agency responsible for innumerable high-profile ad campaigns as seen during the Super Bowl, on our TV’s daily, and across the spectrum of media forms.  Debbie Lindner, SVP and Chief People Officer stopped by to talk about how the agency will sometimes refer candidates who are seeking to work with BBDO to the Creative Circus for additional experience and development of their book of work.  She talked about the fact that Creative Circus graduates clearly come out of the program prepared and ready to contribute to creative campaigns with a high level of ability.

Stu Sheldon of Escalate joined the conversation to talk about how Word of Mouth earned media adds an additional layer of engagement on top of well-planned, quality creative campaigns to boost effectiveness of brand campaigns.  He introduced us to a frequent client, Zakia Holland, a Director of Brand with Coca-Cola (a personal favorite brand of mine).  We talked about a number of experiential marketing campaigns Coca-Cola has employed to reach new customer bases such as those in the younger generations and when they launch new brands into the market place.

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 brands. The Company and its bottling partners are dedicated to “2020 Vision,” a roadmap for doubling system revenues this decade, focused on five key areas—profit, people, portfolio, partners and planet.  The Company has the strongest portfolio of brands in the nonalcoholic beverage industry – now featuring 20 brands that generate more than $1 billion USD in annual retail sales.
Special Guests:

Katie Harmon, Marketing Manager of the Creative Circus  facebook_logo_small3  twitter_logo_small  linkedin_small1  youtube logo  google-plus-logo-red-265px  instagram-logo-transparent-png-i11 (16x16)  Pinterest-logo

Creative Circus

  • BA, Art History, Criticism, and Conservation, Georgia College and State University
  • Previous Representative and Event Coordinator, Coverdell Institute
  • Former Self-Expression Coordinator, Carrera Model Program
  • Hope Scholarship recipient, Weir Wells Study Abroad recipient

Debbie Lindner, SVP, Chief People Officer of BBDO Atlanta  linkedin_small1  twitter_logo_small  facebook_logo_small3  youtube logo

BBDO Atlanta

  • BA, Psychology and Finance, Missouri State University
  • 25 years of leadership roles with BBDO Atlanta
  • Board Member, BBDO Atlanta
  • Member, National Association of Professional Women

Stuart Sheldon, Chief Advocacy Officer at Escalate  Linkedin  Facebook  Twitter  vimeo logo  youtube logo  instagram-logo-transparent-png-i11 (16x16)

Escalate

  • BA, English and Journalism, Washington and Lee University
  • Former Senior Brand Manager, Coca Cola Company
  • Founder and Former Evangelist Prime, ConnectUs Marketing
  • 2006 Coca-Cola North America Big, Bold & Inspiring Marketing award; Coca-Cola Worldwide Marketing Excellence award finalist

Zakia Holland, Senior Brand Activation Manager at Coca Cola  twitter_logo_small  facebook_logo_small3  youtube logo  flickr  linkedin_small1

MBR

  • MBA, Georgia Southern University
  • 9 years in leadership role, Coca Cola
  • Former Senior Account Manager, Ritz Carlton Hotel
  • Avid Runner

 

 

 

Escalate

Escalate

Escalate

This week I sat down with Chief Advocacy Officer, Stuart Sheldon, of Escalate.  He talked about how Escalate delivers measurable value to their clients through two core Marketing competencies:
1. Experiential – Engage consumers/customers directly, through all five senses + emotion
2. Word-of-Mouth (including Social Media) – Who says what about you, and how can you get involved in the conversation?
as we engage people with meaningful, authentic brand experiences that begin and sustain brand love, amongst your raving fans…and beyond.
Why is it crucial? Because successful brands clearly can’t build brand loyalty (or a sustainable business) with just traditional marketing & media strategies and tactics when:
• An average consumer sees 3,000+ marketing messages a day
• 76% of consumers don’t believe companies tell the truth in ads
• 78% of consumers claim to trust information from other consumers more than any advertising source
• 19% of purchase decisions made only on personal recommendation, 86% at least partially
• Experiential + Word Of Mouth marketing efforts can deliver purchase intent as high as +60% vs. traditional efforts

While many of the firm’s clients are medium to large companies they also have success stories about small businesses they have helped to improve the way they engage their prospective customers, leading to growing sales.

Special Guest:

Stuart Sheldon, Chief Advocacy Officer at Escalate  Linkedin  Facebook  Twitter  vimeo logo  youtube logo  instagram-logo-transparent-png-i11 (16x16)

Escalate

  • BA, English and Journalism, Washington and Lee University
  • Former Senior Brand Manager, Coca Cola Company
  • Founder and Former Evangelist Prime, ConnectUs Marketing
  • 2006 Coca-Cola North America Big, Bold & Inspiring Marketing award; Coca-Cola Worldwide Marketing Excellence award finalist.